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Performance
SEO
Strategy
+97% Revenue YoY
+30% CVR
+75% Transactions
Yours Clothing approached Onelink to develop and optimise their organic search strategy, aiming to establish it as a major revenue driver for the business. Our goal was to enhance their search visibility, attract more qualified traffic, and ultimately boost revenue.
We implemented a targeted approach focusing on technical SEO, content optimisation, and on-page improvements to drive sustainable growth and maximise organic search performance.
Onelink performed a detailed technical audit of the Yours Clothing website, focusing on optimising its structure and technical performance. We streamlined the hierarchical structure to ensure proper distribution of link equity across key pages. We tackled critical issues like index bloat and enhanced crawl budget efficiency, enabling search engines to prioritise and index the most valuable pages. These fixes were implemented swiftly and in order of priority, strengthening the site’s SEO foundation and improving overall search performance.
Through comprehensive keyword research, we developed a content strategy aligned with the client’s commercial goals, stock availability, and seasonal trends. The focus was on elevating high-volume, priority terms into top-ranking positions, supported by a structured on-page content plan that optimised relevance, user engagement, and product sales during peak seasons.
Through close collaboration between our team, the in-house search team, the development agency, and the trading teams, we achieved clear goals and rapid execution. Our commitment to going above and beyond ensured exceptional results, driving success on this project.
Through seamless collaboration with key teams, we achieved clear objectives and rapid execution, delivering outstanding results and driving success for the project.
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Increase in organic revenue
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Increase in conversion rate
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Increase in organic transactions
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