Our goal was clear: increase organic revenue. We analysed search trends, customer drivers, and opportunities to craft a data-driven strategy that delivered on commercial goals and reduce overall website blended CAC.
Yours Clothing approached Onelink to reduce its over-reliance on paid media and develop an organic search strategy that could drive sustainable, high-margin growth. The objective was clear: turn SEO into a major revenue channel.
We set out to improve search visibility, attract high-intent traffic, and lower blended CAC, all without increasing media spend. Our data-led approach focused on commercial intent, technical performance, and content that converts, positioning organic search as a key driver of long-term acquisition and profitability.
We implemented a targeted approach focusing on technical SEO, content optimisation, and on-page improvements to drive sustainable growth and maximise organic search performance.
- Commercial Understanding
- Industry Fashion Trends
- Trading Plans
- Stock Management
- Alignment With Other Channels
- Keyword Seasonality Analysis
