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      Rubio Monocoat UK Market Growth for Rubio Monocoat

      What did we do?
      Industry

      eCommerce

      Results

      5:1 Annual ROMS

      +90% Revenue YoY

      +50% Paid Media Revenue

      We developed a full performance marketing strategy spanning organic and paid media channels, starting with a high-impact website migration engineered to protect revenue, maintain traffic, and drive performance from day one.

      The first priority was a CMS migration to focus on multi territory management via a single backend CMS from individual store views. The second priority was an aggressive growth strategy to accelerate Rubio Monocoat’s performance in the UK market.

      Onelink managed the migration in the UK market while undertaking comprehensive strategy tasks in the background to ensure a smooth launch of the acquisition strategy post migration.

      • CMS Platform Migration
      • Strategy Development
      • Technical Consultancy
      • Paid Media Management
      • SEO Delivery & Consultancy
      • Content Overhaul

      Strong technical foundations for long-term success

      The new website was developed by Rubio Monocoat in conjunction with thorough technical audits and consultations from the Onelink team. Providing strategy oversight of best practice recommendations ensure the new website had every element it needed to excel in the UK market and beyond.

      Driving sustainable growth through SEO

      Onelink identified through thorough keyword research and strategic tasks the scale of the opportunity for Rubio Monocoat in the UK market, this led to mass landing page launches and existing page optimisations which could be targeted, developing the organic search channel as a strong consistent contributing acquisition channel to monthly revenue. Learn more on how SEO is a performance channel.

      Reaching new heights through Paid Search & Social

      Rubio Monocoat have a primary focus on not just growth but efficient growth and through a restructure of the paid search & paid social accounts it was quickly established the account not only make significantly additional revenue and but could run significantly more efficiently than it has been improving ROAS. By trimming the fat, reducing budget wastage and focusing on high intent terms, paid media is the cornerstone of Rubio Monocoat’s performance.

      Improving ROMS & Reducing CAC

      With clear visibility on spend efficiency, we restructured reporting to focus on ROMS (Return on Marketing Spend), giving the team a more accurate view of profitability by including both ad spend and agency fees. This shift allowed us to confidently scale investment while reducing CAC through improved targeting, better creative testing, and smarter funnel segmentation.

       

      The Results

      Following the CMS migration and holistic performance strategy combining the power of paid media & organic search delivered Rubio Monocoat:

       

      0 %

      Annual ROMS

      0 %

      Increase In Revenue YoY

      0 %

      Increase In Organic Search Traffic

      Our Work

      Take a look at some more of our client wins

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