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    Kidney Research UK UK Awareness for Kidney Disease Using SEO

    What did we do?
    Industry

    Charity

    Third Sector

    Results

    +140% Organic Traffic

    +160% Engaged Sessions

    +155% Organic Donations

    A content led organic strategy to increase brand awareness and ultimately organic traffic into the website through optimising existing pieces of content & the inclusion of high quality rewrites.

    Kidney Research UK had a wealth of content on-site, which was highly useful but not optimised for organic search acquisitionThey also had tracking problems derived from double tracking & cookie implementation issues, meaning they couldn’t effectively evaluate the content performance on the website. New content requires significant sign-off in the medical industry, so we knew our best opportunity for immediate traffic growth was to optimise existing content.

    • Content Strategy
    • SEO Strategy Development
    • Content Development & Implementation
    • Technical SEO Improvements

    Strong technical foundations for long-term success

    Our first priority was establishing a solid technical foundation. We resolved tracking issues in Google Analytics to measure the impact of our work and assess high-performing content. A full site audit addressed issues like parameter indexation bloat, broken internal links, and conflicting tags.

    Opportunity Scoping & Data Analysis

    In parallel, we conducted comprehensive keyword research to uncover growth opportunities for Kidney Research UK. With its strong authority, the brand had several keywords just off page one. We prioritised these for quick wins and sustainable growth.

    Strategy Is Nothing Without Execution

    After successfully auditing and fixing the highest priority technical issues it came down to briefing & developing content. The main implementation method was by optimising title heading tags at scale using the CMS to programmatically update in line with the opportunity we had highlighted. The second part was to build out additional pieces of content to sit on the existing pages to broaden our targeting or secondary & semantically relevant terms, although new content as this sat on an existing page this was significantly easier to get implemented.

    The Results

    Following the extensive research and technical foundation phase we launched into content writing new & existing leading to the following

    0 %

    Increase In Organic Sessions

    0 %

    Increase In Engaged Sessions

    0 %

    Increase In Organic Donations

    Our Work

    Take a look at some of our client wins

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