A content led organic strategy to increase brand awareness and ultimately organic traffic into the website through optimising existing pieces of content & the inclusion of high quality rewrites.
Kidney Research UK had a wealth of content on-site, which was highly useful but not optimised for organic search acquisition. They also had tracking problems derived from double tracking & cookie implementation issues, meaning they couldn’t effectively evaluate the content performance on the website. New content requires significant sign-off in the medical industry, so we knew our best opportunity for immediate traffic growth was to optimise existing content.
- Content Strategy
- SEO Strategy Development
- Content Development & Implementation
- Technical SEO Improvements