Laying the groundwork for Corendon UK success.
The Onelink strategy team conducted an in-depth analysis of Corendon Airlines’ first-party data to gain a detailed understanding of their target customer. A comprehensive competitor and market analysis complemented this to identify opportunities and refine our approach. Leveraging these insights, we developed a dual-focused strategy aimed at driving both brand awareness and performance.
Our work included crafting detailed monthly budget proposals and creative briefs designed to effectively engage the right customers in the market, ensuring every aspect of the campaign was rooted in the data and research findings.
Platform set-up, creatives and optimisations.
We managed every aspect of platform set-up and creative production to bring the strategy to life. Our team developed bespoke creatives tailored to BAU (Business-As-Usual) campaigns and promotional pushes. Our deep understanding of the target customer groups informed these assets, ensuring they resonated with audience segments. As seasonality shifted, we adapted the creatives to align with changing customer needs and behaviours, maximising relevance and impact throughout the campaign.
We set up and managed platforms across multiple channels, including paid search (Google and Bing), paid social (Meta platforms such as Instagram and Facebook), programmatic advertising, and Connected TV (CTV). Each platform was meticulously configured to ensure optimal performance and alignment with the overarching strategy.
Continuous optimisation was central to our approach. By closely monitoring performance metrics and audience engagement, we made real-time bids, budgets, and targeting adjustments to maximise ROI. This iterative process ensured that campaigns reached the right audiences and delivered measurable results across all platforms.
