Paid Social Agency London
Proven across every paid social platform
Meta Ads, TikTok, and other paid social platforms have revolutionised how brands connect with customers and drive digital growth.
These channels are excellent for customer acquisition, but many brands fail to unlock their full potential for scalable revenue growth. This is often due to fragmented strategies, weak creatives, and underutilised audience / existing customer data that could reveal where their customers are and how to reach them effectively.
At Onelink, we harness the power of data-driven insights, innovative strategies, and deep platform expertise to deliver impactful results. From pinpointing audiences on Meta and TikTok to optimising campaigns for measurable growth, we ensure your paid social efforts achieve maximum ROI.
How we do it
By understanding your customer, and targeting them with the right creative
Our method
Full funnel paid social approach
At Onelink, we leverage paid social to drive results across the entire customer journey with full-funnel strategies. We focus on building awareness, pushing promotions, retargeting website visitors, and generating sales. Whether capturing new prospects, reminding past visitors, or converting interest into sales, we craft targeted campaigns that engage audiences at every touchpoint, optimising each stage of the funnel for maximum impact.
By combining first-party data with market insights, we identify and reach the right audience, segmenting based on behaviour, demographics, and interests. We then create tailored, personalised creatives that resonate with each segment, driving higher engagement and conversions. This data-driven approach allows us to optimise campaigns for lasting results continuously.
FAQs
Frequently asked questions
How do you target the right audience on Paid Social?
We leverage the robust targeting features of social media platforms to ensure your ads reach the right people. This includes demographic targeting, interest-based targeting, behavioural targeting, and remarketing. We create highly personalised ads that drive results and increase ROI using first-party data, lookalike audiences, and engagement insights.
Why would I consider paid social?
Paid social is one of the most effective ways to reach your target audience at scale. With advanced targeting options, it allows you to connect with specific demographics, interests, and behaviours, ensuring your ads reach the right people.
It’s ideal for building brand awareness, driving traffic, generating leads and revenue, and converting customers. Unlike organic social, paid social guarantees visibility, making it a key tool for businesses looking to grow quickly and achieve measurable results.
How do you create effective Paid Social ads?
Our process combines data insights with creative excellence. We begin by analysing your target audience, brand positioning, and objectives. Then, we design visually engaging ads with clear messaging that resonates with your audience. We continuously test and optimise ad formats, copy, visuals, and calls-to-action to ensure your campaigns are effective across all platforms.