PPC Agency London
Sustainable revenue with paid search .
We design paid search strategies that drive growth and maximise ROI, giving you full visibility and control over your budget, audience targeting, and customer acquisition.
Paid Search Agency London
Proven results across every paid search platform
Google Ads holds around 89% of the search market, cementing its position as one of the leading platforms for performance marketing and digital growth.
While it’s highly effective for customer acquisition, many brands struggle to unlock its full potential for incremental revenue growth. This is often due to overly complex account structures, reliance on manual processes, or excessive dependence on in-platform automation. Striking the right balance between automation and strategic control is key to scalability and success.
At Onelink, our paid search team takes a meticulous approach to driving results. Leveraging proven strategies, advanced tech, and extensive expertise, we deliver success across all paid search platforms and advertising types such as: search ads, PMAX, display and shopping campaigns.
How we do it
Balancing revenue and spend with tight control and automation.
Premier Partner
We're a Google Premier Partner
As a Google Premier Partner, we offer businesses entering the UK market exclusive access to advanced tools and support from Google. This certification ensures optimised campaigns, faster response times, and efficient spend management, giving new entrants a competitive advantage and driving better results in the UK market.
We stay ahead of trends and best practices, adapting your campaigns to maximise ROI. For businesses entering the UK, our expertise and direct access to Google’s resources ensure efficient strategies that drive traffic, conversions, and brand growth in a competitive market.
FAQs
Frequently asked questions
How do you optimise my campaigns for the best performance?
Optimisation is an ongoing process. We regularly A/B test ad copy, landing pages, and keyword targeting. We also adjust bids, refine targeting parameters, and leverage negative keywords to reduce wasted spend. We ensure continuous improvement throughout the campaign by analysing performance data and making strategic adjustments.
How do I know if a paid search strategy is good?
A good paid search strategy delivers measurable results aligned with your goals. Key indicators include:
- High ROI: Strong return on ad spend (ROAS) or cost per acquisition (CPA) within your target range.
- Consistent Conversions: Steady growth in sales, leads, or other desired actions.
- Efficient Spend: Minimal wasted budget with effective keyword targeting and negative keywords.
- Strong Engagement: High click-through rates (CTR) and relevant ad copy that drives traffic.
- Scalability: Ability to grow without sacrificing performance.
If your strategy consistently meets these benchmarks, it’s likely working well.
How do you determine the right keywords for my PPC campaign?
We conduct thorough keyword research using advanced tools to identify terms your potential customers are searching for, ensuring we target high-intent keywords that drive conversions.
How do you ensure my ads are shown to the right audience?
We use a combination of targeting strategies, including keyword targeting, demographic targeting, geographic targeting, and audience segmentation. We also implement negative keywords to ensure that we avoid irrelevant traffic. This ensures your ads reach only those most likely to convert into customers.
How do you adjust campaigns based on seasonality or market changes?
We monitor trends and market fluctuations to ensure your campaigns remain relevant. During peak seasons or during changes in consumer behaviour, we adjust bids, keywords, and ad creatives to capitalise on new opportunities or address shifts in demand.
What is the difference between paid search and SEO?
The main difference is how traffic is generated:
- Paid Search: Involves paying for ads to appear on search engine results pages (SERPs). You get immediate visibility, but you pay for each click (PPC).
- SEO (Search Engine Optimisation): Focuses on optimising your website to rank organically on SERPs. It’s unpaid and relies on strategies like keyword optimisation, quality content, and technical improvements, but it takes longer to see results. We also offer SEO here at Onelink.
Paid search offers quick results, while SEO builds sustainable, long-term traffic. Both work best when used together.
