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BADRHINO

84% Increase in Organic Search Revenue.

An organic search strategy focused on technical foundations, content housing and on-page optimisation to drive revenue.

The Challenge

The KPI was simple, increase organic revenue. However before we could do this we had to understand the commercial objectives of the brand, the search landscape, and most importantly the customer.

Commercial Understanding
Industry Fashion Trends
Trading Plans
Stock Management
Alignment With Other Channels
Organic Market Share & Opportunity

Once we felt confident in the plan the client had for 2021, we could start to develop the organic strategy and roadmap.

The Strategy

1

Technical Audit

Onelink carried out an extensive technical audit of the entire website. The focus was on the hierarchical structure to spread equity, technical housekeeping, reduction in index bloat, and increase crawl budget efficiency. We fixed these issues at speed in priority order.

2

Content Strategy

With extensive keyword research, we developed a content strategy overlaid with the client’s commercial objectives to move high-volume priority terms into high-ranking positions, with a structured on-page content strategy.

3

Execution

Our team went the extra mile, spending copious hours with the in-house search team, development agency, and trading teams to ensure clarity and execution at speed.

The Results

Organic revenue increased by 84% year on year.

81%

Increase in Organic Conversions

28%

Increase in Organic Conversion Rate

37%

Increase in Organic Traffic

"Onelink paid efforts have resulted in a notable increase in traffic to the Axiros’ website. The team manages the project and communicates very well, giving regular updates. Their ability to take ownership of the processes and do most of the heavy lifting sets them apart. "

Kurt Peterhans

Chief Executive Officer - Axiros GmbH

"Onelink have played a fundamental role in our organic growth here at Yours Clothing. The team are hardworking, enthusiastic, and come with a wealth of knowledge of industry best practices. I look forward to working with the Onelink team to expand our SEO efforts and to grow our organic channel even further. "

Alexandria Gordon Devonshire

SEO Manager - Yours Clothing, BadRhino & Long Tall Sally

"Onelink have completely transformed our website and enabled us to reach new customers through their SEO work. Fantastic team, really supportive and excellent customer service. "

Naomi Butters

Co-Founder - ICENA

"Onelink have consistently supported PPVS with our digital marketing. We highly recommend their dedicated team as nothing is an issue and always progressional at what they do. Highly recommend! I would certainly put them forward to our trusted partners and suppliers. "

Louis Joyce

Director - PPVS

"Having worked with these guys over the past few years I would highly recommend them. Easy to do business with and really knowledgeable. "

Daryl Grace

Co-Founder - TWBC

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BADRHINO

84% Increase in Organic Search Revenue.

The Challenge

The Strategy

Technical Audit

Content Strategy

Execution

The Results

Organic revenue increased by 84% year on year.

81%

28%

37%

"Onelink paid efforts have resulted in a notable increase in traffic to the Axiros’ website. The team manages the project and communicates very well, giving regular updates. Their ability to take ownership of the processes and do most of the heavy lifting sets them apart. "

"Onelink have completely transformed our website and enabled us to reach new customers through their SEO work. Fantastic team, really supportive and excellent customer service. "

"Onelink have consistently supported PPVS with our digital marketing. We highly recommend their dedicated team as nothing is an issue and always progressional at what they do. Highly recommend! I would certainly put them forward to our trusted partners and suppliers. "

"Having worked with these guys over the past few years I would highly recommend them. Easy to do business with and really knowledgeable. "

Recent case studies

352% increase in leads generated since website migration

97% increase in organic revenue year on year

140% increase in organic visibility in six months

191% increase in clinic revenue in six months

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