We helped a start-up business take its online presence to the next level with our tailored website design and development. We made sure their foundations were built on technical SEO principles, then optimised content for maximum impact.
Ark Fire Protection was a start-up looking to create a digital asset to increase business performance and generate sales. This was an exciting project for our team, as we were starting from ground zero, which proposed its own strengths and weaknesses. We could control the design, build, SEO foundations and content strategy – however, the domain had never been indexed and had no equity in terms of authority in the market – but it had to generate quality leads quickly.
Our task is to create an industry-leading website that drives qualified, relevant leads into the business to help them achieve their growth plans.
1
A new website solution was designed from the ground up for Ark Fire Protection, including design concepts, wireframes & draft iterations to give the customer full control over the look and feel of the website. We worked hard in the background to ensure that while in line with client expectations, the technical foundations were solid from the outset.
2
As a business operating nationally with a focus on big cities, it was crucial we understood the opportunity each city posed. We ran the data, including search volume, keyword intent and difficulty, which led us to create optimised, high quality, user-led content fuelled by data relevant on both a national and local scale.
3
After successfully launching the new website the next step was to implement our growth strategy. Strategy is nothing without execution, we implemented location based landing pages specific to priority areas and while maintaining a national steer on the homepage, this allowed us to have a holistic strategy for growth nationally.