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SEO

Content Marketing in a Nutshell: Solve the Problem – Tell the Story – Sell the Dream

“Good” Content marketing - what is it? Creating INTERESTING content that's EDUCATIONAL, and also serves PERFORMANCE KPIs for a client is F'ing difficult. Sometimes I think, as a content marketer, we have our hands tied. With Google being our inconsistent big brother, changing algorithms, changing what they deem "good", and changing how we work - how do we do "good" work? The answer is - well you'll have to read on a little bit.

November 20, 2023

Read in 5 mins

But, we can use the knowledge of those that came before us – the Mesopotamians of digital marketing. Data’s our friend here. But… data’s the anti hero also – essentially, data is Batman. At Onelink, we prioritise data collection and analysis to drive our content strategy. We also believe that a strong understanding of the target audience is essential for creating high-quality content. It’s not enough to simply create content – it NEEDS to be tailored to meet the needs, interests and challenges of our customers.

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