SEM strategy & execution focused on increasing lead quality & quantity via SEO, Google search advertising and Facebook lead generation advertising.
Cubic Storage is a storage solutions business which is committed to providing a first-class service to customers at all times. The brand has three stores in the South of England, providing both domestic and commercial storage solutions.
Our team delivered a lead generation campaign primarily focused on improving the enquiry quality & quantity to increase storage unit enquiries & reservations. Since working together, we’ve created growth for stores by providing:
1
A full-service performance marketing strategy was devised at the start of our partnership. This included keyword research, competitor analysis, content calendars and backlink reviews for SEO. Paid search entailed keyword cost reviews, account optimisation roadmaps & Google Ads account audits to provide the SEM roadmap.
2
Now that we had devised our 6-month strategy, it was time to implement tactics. Google Search Ads, Local SEO, Content Marketing & Facebook Ads, and Strategic Link Acquisition were deployed to generate qualified traffic and new users to the website.
3
Our team provided ongoing management and consultancy, ensuring we always maintained healthy lead flow within the target cost per lead targets. Weekly check-ins were key to the strategy’s success, updating the client on performance and discussing how digital efforts were translating into day-day storage unit occupancy performance.