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Performance
SEO
Strategy
+127% Revenue YoY
+53% CVR
+98% Transactions
Long Tall Sally enlisted Onelink to transform their organic search performance into a significant revenue stream. We took a holistic approach to achieve this, blending technical SEO, content refinement, and on-page enhancements.
By aligning with trading plans and stock priorities, we conducted in-depth keyword seasonality analysis and incorporated insights from fashion industry trends. This ensured a seamless connection between organic search efforts and other marketing channels, driving consistent growth and measurable results.
Onelink conducted a comprehensive technical audit of the Long Tall Sally website to optimise its structure and overall performance. We refined the site’s hierarchy to ensure link equity flowed effectively to key pages. Critical issues such as index bloat were addressed, improving crawl budget efficiency and ensuring search engines focused on the most valuable content. Implementing these fixes in a prioritised and timely manner laid a solid SEO foundation, driving improved search visibility and performance.
Using in-depth keyword research, we crafted a content strategy tailored to Long Tall Sally’s commercial objectives, stock availability, and seasonal trends. Our focus was on securing top-ranking positions for high-volume, priority terms, supported by a structured on-page content plan that enhanced relevance, user engagement, and product sales during key seasons.
By working closely with the in-house search team, development agency, and trading teams, we set clear objectives and executed efficiently. Senior team members were seconded to ensure continuous support and smooth coordination. This hands-on approach, combined with our commitment to excellence, led to outstanding results and success on the project.
Through seamless collaboration with key teams and the secondment of senior staff for dedicated support, we delivered a highly effective strategy that boosted Long Tall Sally’s search visibility. Our efforts resulted in improved rankings for priority keywords, increased organic traffic, and enhanced revenue during peak seasons, all achieved through rapid execution and a focus on the client’s commercial goals.
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