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SEO
Strategy
+90% Revenue YoY
+50% Paid Media Revenue
20% ROAS Improvement
The first priority was a CMS migration to focus on multi territory management via a single backend CMS from individual store views. The second priority was an aggressive growth strategy to accelerate Rubio Monocoat’s performance in the UK market.
Onelink managed the migration in the UK market while undertaking comprehensive strategy tasks in the background to ensure a smooth launch of the acquisition strategy post migration.
The new website was developed by Rubio Monocoat in conjunction with thorough technical audits and consultations from the Onelink team. Providing strategy oversight of best practice recommendations ensure the new website had every element it needed to excel in the UK market and beyond.
Onelink identified through thorough keyword research and strategic tasks the scale of the opportunity for Rubio Monocoat in the UK market, this led to mass landing page launches and existing page optimisations which could be targeted, developing the organic search channel as a strong consistent contributing acquisition channel to monthly revenue.
Rubio Monocoat have a primary focus on not just growth but efficient growth and through a restructure of the paid media accounts it was quickly established the account not only make significantly additional revenue and but could run significantly more efficiently than it has been improving ROAS. By trimming the fat, reducing budget wastage and focusing on high intent terms, paid media is the cornerstone of Rubio Monocoat’s performance.
Following the CMS migration and holistic SEM strategy combining the power of paid media & organic search delivered Rubio Monocoat:
0 %
Increase In Revenue
0 %
Increase In Paid Media Revenue
0 %
Increase In Organic Search Traffic
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