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Data is at a premium in marketing, and ensuring your data is correct and trustworthy allows you to focus on what matters: results. With inaccurate pixels and cookies depreciating, leveraging reliable first party data for accurate attribution is more crucial than ever for driving growth and performance.
Attribution modelling requires a deep understanding of how users engage with each stage of the funnel and the acquisition channels driving their actions. Making informed decisions based on data means seeing the full picture – understanding the nuances between first-click, last-click, and data-driven attribution.
As marketing becomes increasingly complex, gaining clarity on how your acquisition efforts influence the customer journey is essential. Only then can you confidently determine the next steps for optimising performance and driving growth.
At Onelink, we believe that every stage of the marketing funnel plays a crucial role in driving long-term success. While not every tactic delivers immediate results, each contributes to guiding users from awareness to conversion and ultimately, advocacy. Understanding and justifying the impact of every touchpoint can be complex – that’s where we come in.
Using advanced attribution models and cutting-edge technology, we accurately measure the effectiveness of every channel and tactic within the funnel. Our data-driven approach ensures we can attribute success with precision, giving you the insights needed to optimise performance, drive sustained growth, and know where to invest your marketing spend.
How do you measure attribution across different marketing channels?
We use advanced attribution models, including first-click, last-click, and data-driven approaches, to accurately track and measure the effectiveness of each channel. This allows us to allocate resources to the strategies that drive the most value, optimising performance at every stage of the funnel.
What are the main attribution models, and how do they differ?
Attribution models determine how credit for conversions is assigned to various touchpoints in a customer’s journey. The primary models include:
First-Click Attribution: Assigns 100% of the credit to the first touchpoint a customer interacts with. This model is useful for understanding which channels initiate customer engagement.
Last-Click Attribution: Gives 100% of the credit to the last touchpoint before conversion. It’s commonly used to identify which channels directly lead to conversions.
Data-Driven Attribution: Utilises advanced algorithms and machine learning to analyse data and assign credit based on the actual contribution of each touchpoint. This model provides a more accurate and nuanced understanding of how different channels work together to drive conversions.
How does your attribution model help improve ROI?
By clarifying which channels and touchpoints are truly driving results, we help you allocate your budget more efficiently. Our data-driven approach ensures that your marketing budget is spent where it has the most impact, improving ROI across the entire funnel.
Can you guarantee that attribution modelling will improve our performance?
While attribution cannot guarantee immediate results, our data-driven attribution model clarifies what’s working and what’s not. By optimising your strategy based on actionable insights, we significantly increase your chances of improved performance and higher ROI.
